Social Media




Sample Social Media Posts

Twitter

  • Are you ready to be a part of #GiveGreenGoGold? It’s a day to support all the good going on at our university! 
  • Mark your calendars for October 9th. It will be a day for everyone to support our campaign to [explain initiative]. #GiveGreenGoGold
  • It’s time to show that Southeastern Louisiana is full of generosity! On October 9th, help us support #GiveGreenGoGold!
  • We’re getting pumped for #GiveGreenGoGold! Join the conversation by following @SLUFoundation and liking the #GiveGreenGoGold page on FB!
  • Get ready to get up and give for #GiveGreenGoGold on October 9th! Follow @SLUFoundation to stay updated on the giving movement!
  • A little can go a long way when we get together and give together on October 9th for #GiveGreenGoGold! Join the movement!

Facebook

  • Save the date: #GiveGreenGoGold is October 9th! You can be part of the celebration by giving to {project name} to support {insert explaination}.
  • The real success of #GiveGreenGoGold will not be how much money we raise but the tremendous impact those dollars will have on our Southeaster Students!! Join the giving on October 9th at {Insert Fundraising Link}.
  • October 9th will be a historic day for everyone in Southeastern Louisiana to GIVE BIG! You can learn more about Southeastern Giving Day and support our campaign at [link to your profile page]. #GiveGreenGoGold
  • Let’s show everyone that Southeastern Louisiana is full of generosity! On October 9th, help us celebrate #GiveGreenGoGold and continue [explanation of mission/work]
  • We’re so excited to be a part of #GiveGreenGoGold! YOU can make a direct impact on our students by supporting {insert project}! {insert fundraising link} #GiveGreenGoGold
  • On October 9th, you will have 24 hours (one day!) to give where your heart is! To support our campaign, go [link to profile page]. #GiveGreenGoGold

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for #GiveGreenGoGold!

Get started by liking the Southeastern Foundation page. This will allow you to get updates, important information and tips for Southeastern Giving Day. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Create a Facebook event. Invite your constituents to be part of Southeastern Giving Day so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do all of the above and repeat...again and again and again.


Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @SLUFoundation’s Twitter account. Go to www.twitter.com/SLUFoundation and click the Follow button. Now you can begin receiving and sharing information about Southeastern Giving Day.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers and other community leaders.

Tell your followers that you are participating in #GiveGreenGoGold. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @SLUFoundation handle and #GiveGreenGoGold to further spread your organization’s words. Show that you are a part of Southeastern Giving Day by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.



Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow on Instagram. Head to www.instagram.com/ to “Follow” the activity around Southeastern Giving Day.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in Southeastern Louisiana.

Use the #GiveGreenGoGold hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding! Don’t forget to include #GiveGreenGoGold